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Occupational Employment and Wage Statistics

Occupational Employment and Wages, May 2020

13-1161 Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes "Web and Digital Interface Designers" (15-1255), "Art Directors" (27-1011), "Graphic Designers" (27-1024), and "Public Relations Specialists" (27-3031).

National estimates for Market Research Analysts and Marketing Specialists
Industry profile for Market Research Analysts and Marketing Specialists
Geographic profile for Market Research Analysts and Marketing Specialists

National estimates for Market Research Analysts and Marketing Specialists:

Employment estimate and mean wage estimates for Market Research Analysts and Marketing Specialists:

Employment (1) Employment
RSE (3) 		Mean hourly
wage		 Mean annual
wage (2) 		Wage RSE (3)
690,160 0.7 % $ 35.56 $ 73,970 0.5 %

Percentile wage estimates for Market Research Analysts and Marketing Specialists:

Percentile 10% 25% 50%
(Median) 		75% 90%
Hourly Wage $ 17.01 $ 23.10 $ 31.64 $ 44.73 $ 61.26
Annual Wage (2) $ 35,380 $ 48,040 $ 65,810 $ 93,030 $ 127,410

Industry profile for Market Research Analysts and Marketing Specialists:

Industries with the highest published employment and wages for Market Research Analysts and Marketing Specialists are provided. For a list of all industries with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.

Industries with the highest levels of employment in Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 79,200 5.20 $ 33.61 $ 69,910
Management of Companies and Enterprises 56,190 2.32 $ 39.90 $ 82,990
Computer Systems Design and Related Services 36,230 1.65 $ 38.58 $ 80,250
Advertising, Public Relations, and Related Services 29,830 6.57 $ 34.73 $ 72,240
Other Professional, Scientific, and Technical Services 19,640 2.70 $ 33.89 $ 70,480

Industries with the highest concentration of employment in Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 29,830 6.57 $ 34.73 $ 72,240
Other Information Services 18,640 5.37 $ 45.63 $ 94,910
Management, Scientific, and Technical Consulting Services 79,200 5.20 $ 33.61 $ 69,910
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 1,070 5.05 $ 32.46 $ 67,530
Sound Recording Industries 720 3.99 $ 35.03 $ 72,860

Top paying industries for Market Research Analysts and Marketing Specialists:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Aerospace Product and Parts Manufacturing 2,030 0.39 $ 57.50 $ 119,590
Telecommunications 9,140 1.32 $ 49.12 $ 102,180
Federal Executive Branch (OEWS Designation) (8) (8) $ 48.83 $ 101,560
Oil and Gas Extraction 420 0.34 $ 48.62 $ 101,130
Software Publishers 19,120 3.92 $ 46.40 $ 96,510

Geographic profile for Market Research Analysts and Marketing Specialists:

States and areas with the highest published employment, location quotients, and wages for Market Research Analysts and Marketing Specialists are provided. For a list of all areas with employment in Market Research Analysts and Marketing Specialists, see the Create Customized Tables function.





States with the highest employment level in Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 95,690 5.82 1.17 $ 39.98 $ 83,150
New York 70,770 8.14 1.64 $ 40.91 $ 85,090
Florida 43,290 5.13 1.03 $ 29.86 $ 62,110
Texas 38,800 3.21 0.65 $ 36.94 $ 76,840
Illinois 35,010 6.22 1.25 $ 32.82 $ 68,270




States with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 7,300 10.62 2.14 $ 40.55 $ 84,340
Washington 27,560 8.62 1.74 $ 44.40 $ 92,350
New York 70,770 8.14 1.64 $ 40.91 $ 85,090
Colorado 20,960 8.13 1.64 $ 37.50 $ 77,990
Massachusetts 21,760 6.50 1.31 $ 35.88 $ 74,640




Top paying states for Market Research Analysts and Marketing Specialists:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Washington 27,560 8.62 1.74 $ 44.40 $ 92,350
New Jersey 19,830 5.24 1.06 $ 43.89 $ 91,290
Delaware 2,240 5.25 1.06 $ 42.91 $ 89,240
New York 70,770 8.14 1.64 $ 40.91 $ 85,090
District of Columbia 7,300 10.62 2.14 $ 40.55 $ 84,340





Metropolitan areas with the highest employment level in Market Research Analysts and Marketing Specialists:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-Newark-Jersey City, NY-NJ-PA 76,650 8.68 1.75 $ 42.76 $ 88,950
Los Angeles-Long Beach-Anaheim, CA 35,530 6.10 1.23 $ 35.62 $ 74,090
Chicago-Naperville-Elgin, IL-IN-WI 31,270 7.17 1.45 $ 33.37 $ 69,410
Washington-Arlington-Alexandria, DC-VA-MD-WV 24,220 8.01 1.62 $ 38.69 $ 80,480
Seattle-Tacoma-Bellevue, WA 23,690 12.11 2.44 $ 46.98 $ 97,720
San Francisco-Oakland-Hayward, CA 22,020 9.45 1.90 $ 46.23 $ 96,150
Boston-Cambridge-Nashua, MA-NH 19,540 7.51 1.51 $ 36.32 $ 75,550
Atlanta-Sandy Springs-Roswell, GA 16,770 6.37 1.28 $ 34.35 $ 71,440
Dallas-Fort Worth-Arlington, TX 16,180 4.51 0.91 $ 40.54 $ 84,320
Miami-Fort Lauderdale-West Palm Beach, FL 15,270 6.09 1.23 $ 31.79 $ 66,120




Metropolitan areas with the highest concentration of jobs and location quotients in Market Research Analysts and Marketing Specialists:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Boulder, CO 2,910 16.04 3.23 $ 39.79 $ 82,760
Seattle-Tacoma-Bellevue, WA 23,690 12.11 2.44 $ 46.98 $ 97,720
San Jose-Sunnyvale-Santa Clara, CA 12,010 10.89 2.19 $ 56.68 $ 117,900
Provo-Orem, UT 2,440 9.65 1.95 $ 26.10 $ 54,280
San Francisco-Oakland-Hayward, CA 22,020 9.45 1.90 $ 46.23 $ 96,150
Denver-Aurora-Lakewood, CO 13,330 9.15 1.84 $ 38.95 $ 81,020
Madison, WI 3,430 8.98 1.81 $ 30.75 $ 63,970
New York-Newark-Jersey City, NY-NJ-PA 76,650 8.68 1.75 $ 42.76 $ 88,950
Bridgeport-Stamford-Norwalk, CT 3,150 8.36 1.68 $ 38.15 $ 79,360
Washington-Arlington-Alexandria, DC-VA-MD-WV 24,220 8.01 1.62 $ 38.69 $ 80,480