Announcers

Summary

What Announcers Do About this section

Radio and television announcers present news and opinions and take calls from listeners.

Announcers present music, news, and sports and may provide commentary or interview guests about these other important topics. Some act as masters of ceremonies (emcees) or disc jockeys (DJs) at weddings, parties, or clubs.

Duties

Announcers typically do the following:

• Present music, news, sports, the weather, the time, and commercials
• Interview guests and moderate panels or discussions on their shows
• Announce station programming information, such as program schedules, station breaks for commercials, or public service information
• Research topics for comment and discussion during shows
• Read prepared scripts on radio or television shows
• Comment on important news stories
• Provide commentary for the audience during sporting events, at parades, and on other occasions
• Select program content
• Introduce upcoming acts and guide the audience through the entertainment
• Make promotional appearances at public or private events

Radio and television announcers present music or the news and comment on important current events. Announcers are expected to be up to date with current events or a specific field, such as politics or sports, so that they can comment on these issues during their programs. They may research and prepare information on current topics before appearing on air. In addition, announcers schedule guests on their shows and work with producers to develop other creative content.

Radio and television announcers also may be responsible for other aspects of television or radio broadcasting. They may operate studio equipment, sell commercial time to advertisers, or produce advertisements and other recorded material. At many radio stations, announcers do much of the work traditionally done by editors and broadcast technicians, such as broadcasting program schedules, commercials, and public service announcements.

Many radio and television announcers increasingly maintain a presence on social media sites. Establishing a presence allows them to promote their stations and better engage with their audiences, especially through listener feedback, music requests, or program contests. Announcers also make promotional appearances at charity functions or other community events.

Many radio stations now require DJs to update station websites with show schedules, interviews, or photos.

The following are examples of types of radio and television announcers:

• Disc jockeys, or DJs, broadcast music for radio stations. They typically specialize in one kind of music genre and announce selections as they air them. DJs comment on the music being broadcast as well as on weather and traffic conditions. They may take requests from listeners, interview guests, or manage listener contests.
• Podcasters record shows that can be downloaded for listening through a computer or mobile device. Like traditional talk radio, podcasts typically focus on a specific subject, such as sports, politics, or movies. Podcasters may also interview guests and experts on the specific program topic. However, podcasts are different from traditional radio broadcasts. Podcasts are prerecorded so audiences can download and listen to these shows at any time. Listeners can also subscribe to a podcast to have new episodes automatically downloaded to their computer or mobile devices.
• Talk show hosts may work in radio or television and specialize in a certain area of interest, such as politics, personal finance, sports, or health. They contribute to the preparation of program content, interview guests, and discuss issues with viewers, listeners, or the studio audience.

Public address system announcers entertain audiences to enhance performances or they provide information. They may prepare their own scripts or improvise lines in their speeches.

The specific duties of public address system announcers vary greatly depending on where these announcers work. For example, an announcer for a sports team may have to present starting lineups (official lists of players who will participate in an event), read advertisements, and announce players as they enter and exit a game.

Train announcers are responsible for reading prepared scripts containing details and data related to train schedules and safety procedures. Their job is to provide information rather than entertainment.

The following are examples of types of public address system and other announcers:

• Emcees host planned events. They introduce speakers or performers to the audience. They may tell jokes or provide commentary to transition from one speaker to the next.
• Party DJs are hired to provide music and commentary at an event, such as a wedding, a birthday party, or a corporate party. Many of these DJs use digital files or portable media devices.

Work Environment About this section

Radio and television announcers work with a variety of studio equipment.

Radio and television announcers usually work in well-lit, air-conditioned, soundproof studios. Some radio DJs can produce and record their shows while working from home.

The pressure of deadlines and tight work schedules can be stressful.

Work Schedules

Some announcers work part time.

Many radio and television stations are on air 24 hours a day. Some announcers present early morning shows, while others do late-night programs. Some announcers have to work weekends or on holidays.

The shifts, however, are not as varied today as in the past. More stations are recording shows during the day, eliminating the need to have an announcer work overnight hours.

How to Become an Announcer About this section

Many announcers have a bachelor’s degree as well as experience working with radio and television equipment.

Educational requirements for announcers vary. Radio and television announcers typically need a bachelor’s degree in journalism, broadcasting, or communications, along with other experience gained from internships or working at their college radio or television station. Public address announcers typically need a high school diploma with some short-term on-the-job training.

Education

Public address announcers typically need a high school diploma or equivalent. Radio and television announcers typically need a bachelor’s degree in communications, broadcasting, or journalism, but some jobs require only a high school diploma or equivalent.

College broadcasting programs offer courses, such as voice and diction, to help students improve their vocal qualities. In addition, these programs prepare students to work with the computer and audio equipment and software used at radio and television studios.

Training

Public address system and other announcers typically need short-term on-the-job training upon being hired. This training allows these announcers to become familiar with the equipment they will use during sporting and entertainment events. For sports public address announcers, training also may include basic rules and information for the sports they are covering.

Radio and television announcers whose highest level of education is a high school diploma or equivalent may also need some short-term on-the-job training to learn to operate audio and production equipment.

Other Experience

Some employers expect radio and television announcer applicants to have some announcing experience prior to employment. Applicants typically gain these skills from their college degree program, working on college radio or television stations, or through internships.

Advancement

Because radio and television stations in smaller markets have smaller staff, advancement within the same small-market station is unlikely. Rather, many radio and television announcers advance by relocating to a large-market station.

Announcers typically need a few years at a small-market station to work out the “kinks” of their on-air personalities. During that time, they learn to sound more comfortable and credible as an on-air talent and become more conversational with their cohosts and guests. Therefore, time and experience allow applicants to advance to positions in larger markets, which offer higher pay and more responsibility and challenges.

When making hiring decisions, large-market stations rely on announcers’ personalities and past performance. Radio and television announcers need to have proven that they can attract, engage, and keep the attention of a sizeable audience.

Many stations also rely on radio and television announcers to do other tasks, such as creating and updating a social media presence on social networking sites, making promotional appearances on behalf of the station, or even selling commercial time to advertisers. Therefore, an applicant needs to have demonstrated versatility and flexibility at the smaller market station.

Important Qualities

Computer skills. Announcers, especially those seeking careers in radio or television, should have good computer skills and be able to use editing software and other broadcast-related devices.

Interpersonal skills. Radio and television announcers interview guests and answer phone calls on air. Party disc jockeys (DJs) and emcees should be comfortable working with clients to plan entertainment options.

Persistence. Entry into this occupation is very competitive, and many auditions may be needed for an opportunity to work on the air. Entry-level announcers must be willing to work for a small station and be flexible to move to a small market to secure their first job.

Research skills. Announcers must research the important topics of the day in order to be knowledgeable enough to comment on them during their program.

Speaking skills. Announcers must have a pleasant and well-controlled voice, good timing, and excellent pronunciation.

Writing skills. Announcers need strong writing skills because they normally write their own material.

Pay About this section

In general, announcers working in larger markets earn more than those working in smaller markets.

Some announcers work part time.

Many radio and television stations are on air 24 hours a day. Some announcers present early morning shows, and others do late-night programs. Some announcers have to work weekends or on holidays.

The shifts, however, are not as varied today as in the past. More stations are recording shows during the day, eliminating the need to have an announcer work overnight hours.

Job Outlook About this section

Overall employment of announcers is projected to grow $pc.toString().replaceAll("^\-","") percent from 2020 to 2030, $gra.

About $tools.number.format('#,###',$op) openings for announcers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Employment

Overall employment of announcers is projected to decline 5 percent from 2018 to 2028.

Employment of radio and television announcers is projected to decline 7 percent from 2018 to 2028. Employment of public address system and other announcers is projected to grow 3 percent from 2018 to 2028, slower than the average for all occupations.

Continuing consolidation of radio and television stations will limit the employment growth for radio and television announcers. Many stations have consolidated and centralized their programming functions, including on-air announcing positions.

Consolidation among broadcasting companies also may contribute to increasing use of syndicated programming and programs originating outside a station’s viewing or listening area. Radio stations can use voice tracking, also called “cyber jockeying,” to prerecord their segments rather than air them live. A radio announcer, therefore, can record many segments for use at a later date or even on another radio station in another media market.

This technique allows stations to use fewer employees, while still appearing to air live shows, and it can be more cost effective than airing live or local programming. However, it has eliminated most late-night shifts and allowed multiple stations to use material from the same announcer.

In addition, over-the-air radio broadcasts will continue to face competition from an increasing number of online and satellite radio stations. More listeners, particularly younger listeners, are tuning into these stations, which can be personalized and set to play nonstop music based on a listener’s preferences. The growing popularity of these online stations may reduce the amount of time audiences spend listening to traditional radio broadcasts, in turn decreasing the demand for radio DJs.

However, Internet radio and podcasts may positively influence employment growth. Startup costs for these mediums are relatively lower than the costs for land-based radio. These stations can be used to create niche programming or target a specific demographic or listening audience and provide new opportunities for announcers.

In addition, the growing number of national news and satellite stations may increase the demand for local radio and television programs. Listeners want local programs with news and information that are more relevant to their communities instead of nationalized content. Therefore, to distinguish themselves from other stations or other media formats, stations may add local elements to their broadcasts.

Public address system announcers will continue to be needed to present important information to customers or provide entertainment for special events.

Job Prospects

Strong competition is expected for people seeking jobs as a radio or television announcer. Many of the openings will be due to people leaving jobs and the need to replace workers who move out of smaller markets or out of the radio or television fields entirely.

Applicants need to be persistent and flexible because many entry-level positions will require moving to a smaller market city. Small radio and television stations are more inclined to hire beginners, but the pay is low.

Those with a formal education in journalism, broadcasting, or mass communications and with hands-on work experience at a radio or television network will have the best job prospects.

In addition, because announcers may be responsible for gathering video or audio for their programs or for updating and maintaining the station’s website, multimedia and computer skills are beneficial.

State & Area Data About this section

Occupational Employment and Wage Statistics (OEWS)

The Occupational Employment and Wage Statistics (OEWS) program produces employment and wage estimates annually for over 800 occupations. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas.

Projections Central

Occupational employment projections are developed for all states by Labor Market Information (LMI) or individual state Employment Projections offices. All state projections data are available at www.projectionscentral.com. Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state. In addition, states may produce projections for areas; there are links to each state’s websites where these data may be retrieved.

CareerOneStop

CareerOneStop includes hundreds of occupational profiles with data available by state and metro area. There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area. There is also a salary info tool to search for wages by zip code.

Contacts for More Information About this section

For more information about the broadcasting industry, in which many announcers are employed, visit

National Association of Broadcasters

For more information on sports public address announcers, visit

National Association of Sports Public Address Announcers